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Using negative space in your printed packaging design

4th July 2017

The use of negative space in packaging design and branding is a trend that looks set to stay.

The use of a negative space design, is the perfect approach to effective printing onto clear packaging, such as the mailing bags and magazine wraps printed by us. By making use of the clear space, it allows you more room in which to show off your product in a stylish and modern way, whilst making the most of transparent materials often used in flexographic printing.

With more consumers wanting to see exactly what they are getting for their money and the quality of your product before they commit to buying – if properly executed, negative space design not only makes your product stand out in a competitive market but also provides the consumer with a much desired view of your product.

Keep it simple.

By choosing simple, sustainable printed plastic packaging, you can include all of the information the consumer requires in one straightforward manner. As an added bonus, plastic packaging keeps your product fresh, easy to transport and contamination free.